NO BOT DOES IT BETTER
BRAND WRITING FOR AGENCIES, BUSINESSES AND CREATIVES WHO UNDERSTAND THE POWER OF COPY CRAFT IN THE AGE OF AI.
TUNE YOUR TONE
Tell stories. Make connections.
Show your human side.
Brand writing
Tone righting
Co-creating
NARRATIVES
& MESSAGING
VERBAL IDENTITY
& TOV TUNING
CONCEPTS &
CREATIVE COPY
'Thing' naming
Copy coaching
Head of Copy-ing
PRODUCTS &
EXPERIENCES
WORKSHOPS
& TRAINING
FRACTIONAL
& AD HOC
WHY IT MATTERS?
Slow-grown, hand-crafted copy that wins hearts and enriches minds has lost ground to the easy-come, fast-flowing words of AI. Overtone is the resistance.
Brand writing as a creative act of rebellion against the creeping dehumanisation of our verbal identities. Fighting talk in the name of real tone and slow copy.
Overtone is not anti-AI, but an antidote to the 'AI slop' infecting the human-to-human flow of brand comms and conversation. It's an urgent dose of reality for a word-system in danger of collapse.
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This is not an overstatement.
As the battle between those blindly grasping for attention with lifeless content and those growing meaningful connections with words hots up, genuine voices have never been so vital or valuable.
Online, on screen, in print, irl – trust, creativity and authenticity is on the line. The survival of all three depends on what is said and done today. Only those who keep it real and make it resonate will thrive.
Now is the time to raise your true brand voice. Rewild the linescape. ✊
ABOUT OVERTONE
OVERTONE is the copy workshop of brand writer and creative strategist Owain Thomas.
A professional writer for over 20 years, Owain has hands-on, in-house experience across consumer publishing, corporate branding and creative advertising.
Valued team player or trusted solo operator, he helps brands and purpose-led businesses sharpen their messaging, refine their values and communicate with greater clarity and conviction.
Based in Manchester, available worldwide, he’s the human agent you need to turn compelling products and complex ideas into language and storytelling that truly connects.
You can trust him on that. He's me.
